# Engage Digital — Stefan Ruissen

> Stefan Ruissen is a freelance Digital Product & Program Lead based in Amsterdam, NL, operating under the name Engage Digital. With more than twenty years of experience, he takes complex digital products and programmes from strategy through to delivery — across web, mobile, e-commerce and multi-market platforms — connecting business, strategy and design with technology, content and operations.

## Approach

Stefan works on the principle of "understand before you change." Every organisation is a complex system of people, processes, technology, constraints and competing priorities, so he starts with a fast but complete read of the organisation, the product and the wider environment before committing to a direction — covering vision and strategy, metrics and outcomes, people and decision-making, market and competition, product and delivery, technology and architecture, and brand, compliance and constraints.

## Background

Stefan's route into digital product management started at the Dutch Film and Television Academy. Film trains you to think from the audience out, to hold a complex production together across very different disciplines, and to close the gap between what was promised and what actually gets made. He works from the user's perspective, building strong relationships across the stakeholder landscape and setting up cross-functional teams that own and deliver their work.

## Services

- Product Management: Full lifecycle ownership from discovery and strategy through roadmap, prototyping and delivery.
- Program Management: Governance, cross-functional agile teams, budgets, planning, third parties and stakeholders.
- Digital Transformation: Digital maturity assessment, strategy definition, organisational setup, tooling and team coaching.

## Expertise

Digital product management (B2B, B2C, web, mobile, platforms) · Program management (Agile/Scrum, roadmapping, discovery to delivery) · Digital strategy, concept development and customer experience · Digital transformation and team enablement.

## Domains

Digital workplace & intranets · E-commerce (incl. headless/MACH) · Multi-brand / multi-country platforms · Reporting & storytelling · Interactive experiences · AI · Video, animation & campaigns.

## Typical roles

Digital Product Lead · (Senior) Product Manager · Group Product Manager · Product Owner · Program Manager · Digital Strategist · Head of Digital · CX Lead · Project Lead.

## Experience

Organisations Stefan has worked with include NS, Philips, AkzoNobel, Danone, BME Group, Utrecht University and Lab Digital.

## Availability

Available for interim engagements.

## Contact

- Website: https://engage.digital/
- Email: stefan@engage.digital
- LinkedIn: https://www.linkedin.com/in/stefanruissen/
- Instagram: https://www.instagram.com/stefan.ruissen/